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Welcome to Milli London

Meet Our Founder, Ellie

Hi, I'm Ellie, the founder of Milli London. It has been my absolute pleasure to personally pack all of your orders, respond to every email, and create all of the amazing content you see on our social media platforms. At Milli London, we're not just a jewellery brand.

From Dream to Reality!

Our Story

In 2018, I welcomed my son into the world and felt a strong desire to start a business. I starting two businesses, but unfortunately, they both failed. However, I refused to let my setbacks discourage me, and decided to give it one last shot. In January 2020, Milli London was launched. At first, progress was slow, but through hard work and consistency, I remained determined to grow our community of Milli Babes. It wasn't an easy journey, but at the end of our first year, Milli London had amassed a following of 25k Babes on Instagram!

Our first Black Friday sale was a huge success. I was blown away by the support of our community of Milli Babes and felt like my hard work had finally paid off. Despite this success, I was struggling to balance the demands of running a business with my personal life. After two years of running Milli London alone, I was feeling burnt out, and then, to make things more complicated, I found out I was pregnant again.

I knew that this was the perfect time for me to take a break and prioritize my family. It was a difficult decision, but I needed to take some time off to recharge my batteries. But now, I'm back and better than ever! We're relaunching with all your favorite jewellery pieces and even more exciting new designs. And of course, we'll be keeping the signature unboxing experience that our customers know and love.

I'm thrilled to be back and to continue to grow our wonderful community of Milli Babes. Thank you all for your support, and I promise, this time, I'm here to stay!

More than just a Jewellery Brand

Our Misson

At Milli London, we're on a mission to not only create beautiful jewellery but also to inspire and empower our customers. We're dedicated to promoting kindness, self-love, and a goal-getter attitude. Our goal is to instill confidence and encourage self-expression in everything we do. Our community of like-minded women uplift and support each other, creating a space where personal growth is celebrated and triumphs are shared.

We truly believe that success stems from consistency, determination, and dedication. Our brand embodies these values, and we celebrate them every day. At Milli London, we're grateful for our community of Milli Babes who are a constant source of inspiration and unwavering support. We're committed to providing them with an experience that goes beyond just purchasing jewellery. We want to create a space where they can connect with other women, share their stories, and be a part of something bigger than themselves. Together, we can accomplish anything!